OUR IDENTITY SYSTEM

OUR IDENTITY SYSTEM

This identity system was created to establish the core visual direction for Double the Journey, ensuring a cohesive and recognizable brand across all platforms. The goal was to craft a look and feel that balanced vintage charm with modern simplicity — a reflection of the brand’s nostalgic but fresh aesthetic.

The process began with selecting a color palette that felt warm, timeless, and on-brand. From there, a display font and a complementary body font were chosen to maintain visual consistency across designs. The logo went through several rounds of refinement before landing on a final version, with variations offered in the brand color palette to give flexibility across formats.

To bring the system to life, the final branding was applied to a full billboard mockup, showcasing how the colors, typography, and logo come together in a real-world setting. The result is a clear, memorable brand identity that sets the tone for everything Double the Journey puts out.

To visualize this branding, I created a mockup of a vintage billboard and used AI to generate illustrated models dressed in ‘70s-inspired looks. I used Adobe Firefly to generate the visuals by uploading a vintage reference photo and prompting it with brand-specific colors. I used Adobe Firefly to generate the visuals by uploading a vintage reference photo and prompting it with brand-specific colors, patterns, and clothing styles. I chose a drawing style with an antique filter to help the AI reflect the retro look of these illustrated vintage models. The final images were refined in Photoshop by adjusting colors, cropping for a stylized look, and balancing the overall layout for Double the Journey’s nostalgic aesthetic.

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70 and Sunny Collection