The Instagram account for Double the Journey was built as a space to engage with followers and create a community where everyone feels included in the brand’s story. The goal was not just to promote products, but to cultivate a vibe — one that feels creative, welcoming, and authentic.

The process began with a mood board to establish the visual tone, followed by a banner graphic for the first post to make a bold, eye-catching introduction. The first six posts were carefully curated to give visitors an immediate sense of the brand’s identity. Since launch, the strategy has included giveaways, prompt replies to comments, interactive polls, and the use of trending hashtags and sounds to reach wider audiences.

Within the first month, the account grew to over 560 followers, with 69% of them actively engaging with posts. Reels have been especially effective, reaching up to 2,700 views and helping expand visibility beyond the immediate community. While posting consistently can be a challenge, the engagement and growth have made it more than worth it.