For this project, I directed, filmed, and edited a short promotional video for Vans to highlight one of their signature sneaker styles and capture the essence of their brand. The goal was to showcase not just the shoes, but the laid-back, grungy, skater energy that Vans is known for.

I chose to shoot on a rooftop around sunset — that golden hour feel just felt true to the brand. I worked with a model and planned out a mix of dynamic shots, including close-ups of the shoes, full-body shots of the model in motion, and a fun little moment at the end where he writes the Vans logo in chalk. The lighting was definitely a challenge, since we had to race against the setting sun, but that also added a natural progression to the video that I ended up really loving.

The final piece was used as a promotional video for Vans and really hit the mark in terms of tone and aesthetic. They especially appreciated the decision to shoot outdoors instead of in a studio — it matched their brand identity perfectly and helped the video feel more authentic.